Like many small business owners you have likely had to make changes to your business in order to work your way through the recession and its implications. As you look ahead and plan your next moves I wanted to remind you all of a few essential factors you need to consider.
One of my major observations about small business and its potential success is to remind entrepreneurs that during challenging periods they need only to do what has to be done and spend what has to be spent. Too many start-ups spend too much of their money on assets that do not create revenue opportunities to create the “right impression”. In the majority of cases this perception is best achieved by hard work, diligent support of your clients as you acquire them, and delivering on all of your commitments.
There is a great little list of reminders for you as you move through this next few months:
1. If you use what you have, then you have what you need.
2. Before you spend capital on purchasing assets ask yourself:
a. Can I do without it?
b. Can I find it used on some internet listing?
c. Will someone loan it to me or can I pay a rent for it?
3. Take some pressure off yourself and learn how to delegate – you cannot do everything yourself.
4. Always take a break at lunch time – you need a mental and physical rest from your routine
5. Try to observe your business as a customer or client - what do people really see? What simple ways can you improve that impression?
6. Greet people with a smile and always say thank you. Be confident. Create an impression of success.
7. Where possible always use first names – too much formality can create walls between you and your clients.
8. Give yourself credit for what you have done; do not be too hard on yourself
9. Mistakes are learning experiences – learn but do not beat yourself up when they happen
10. End every day identifying what you did accomplish today – then make your list for tomorrow
Building a business is never easy. It takes a lot of hard work, energy, stamina and commitment. Too many people try and equate success with “good luck”. If that is the case, I would then define “Good Luck” as the time “when hard work and preparation meets opportunity”.
So keep on moving forward. Success will come when you least expect it.
“The line between failure and success is so fine that we scarcely know when we pass it - so fine that we often are on the line and do not know it “- Ralph Waldo Emerson